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Posts Tagged ‘writing’

Quality Article Content is Worth a Good Price

April 27th, 2010
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I’ve only spent about half a decade now as an increasingly successful online marketer. However, during that period–over and over–I have learned the absolute veracity of the frequently quoted cliche that content is definitely king.

Anyone who has done much article writing for syndication for traffic or SEO purposes will recognize that it is not a simple task. Good Internet writers have a special skill set.

I happened to stumble across a free lance marketplace last evening. I don’t even remember how my browser ended up there. I was intrigued, though, so I started to look around the website at some of the projects that businesses had posted. I was appalled. (I won’t tell you the site, but I will say that it is not one of the two or three such venues that are most frequently mentioned.)

One business was looking for someone to help with search engine optimization by negotiating over a thousand one way links, all from ranked sites and all with keyword rich anchor text. A good plan, no doubt. Their top end of the budget for this work was (Are you ready for this?) $300! Oh yeah, they mentioned that they had tried to reach their goals before but hadn’t received good results. I wonder why…

More to the point was another company that was looking for 300 optimized five hundred word articles. This project had a more modest budget of $150. Could this explain all the sites with worthless content that give the Internet a bad name?

Very early in my short career, I was guilty of the same thing. I once contracted for a package of ten original optimized articles for $70. I received articles that were strikingly similar to each other. They were indeed packed with my key phrases. Indeed, they were little more than keyword spam. I tried to revise them so that they would be usable, but I finally decided that I would be better off just completely starting over.

Because of the essential nature of having quality content for our own sites and for use in our syndication efforts for traffic and search engine optimization purposes, we must be very efficient in our article marketing efforts. Few things impact our reputation more than the content we put out there with links leading back to our websites.

I only had to learn once from my $70 mistake. While I am careful with all of my expenses, I do not try to skimp on content. If you pay the price for junk, you will receive junk in return.

I have an acquaintance to operates a number of retail sites. He says that he learned his lesson (as it seems we all must). He has found some excellent writers. He pays $50 for each 500 word article and reports that it is money well spent. I’m absolutely sure that his business is much more profitable than the company who is offering fifty cents an article or the business that is willing to pay less than fifteen cents per “quality” link.

I genuinely hope that some of you will learn from the mistakes that my friend and I made. However, I’d be willing to bet that you’ll have to learn the hard way just like the rest of us.

 

 

 

 

 

 

 

 

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kaysee Uncategorized , , , , ,

Savvy Internet Entrepreneurs Have Realized That Marketing a Book Is a Good Investment Of Their Money

December 9th, 2009
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A New ONLINE MARKETING AFFILIATE REVENUE INCREASING Report:
From One Goal Oriented Online Work At Home Professional to Another

During a recession like this, discovering how to make more money is always the highest reward experience for smart corporate executive.

How does this happen? Amazingly, it really should not be any surprise that one of the best ways that is manifested for the corporate executive to change for the better is to publish a book and make it a bestseller.

Wonderful, you’ve made the decision to self-publish a book. Congratulations, success is in your future! A book can give you recognition and help you to draw higher numbers of customers to your business. If such things are your only reasons, then it would be important to get a publisher fast. But you might miss one of the best reasons for having a book if you just concentrate on getting it done fast. That reason is to make money

Getting an eternal bestseller credential and attracting more clients can actually be achieved quicker and easier says top business advisor DrProactive Randy Gilbert, if you “slow down and take some time to create a bestselling business around your book”. He says that you will be rewarded with an outstandingbook, higher profits, and a continuing stream of revenue far in excessive of what you would have otherwise made with just a book.

DrProactive calls it a “bestselling business,” because it can make you a bestselling author and a millionaire at the same time. Getting busy and starting to write a book that has a business built as an integral part of it, is crucial.

Getting a book published through a traditional publisher is hard, but you can use an easier and better way with your book. If you try the big New York publisher route, the first step of finding an agent is not easy and it’s extremely difficult to get the publisher to take a book and pay an advance.

If you try the self-publishing route you right away are faced with a very steep learning curve as you are forced to accomplish dozens of technically difficult tasks. And the price tag for this route is ,000 to ,000 when all is said and done.

Fortunately for the smart person who wants to publish a book and use it to make money, there is a new alternative. Anyone can avoid the publishing catch 22 and get the benefits of a big New York Publisher combined with Self-Publishing.

Strategy 1 – Never sign away your copyrights.

Two of the biggest benefits you want are being in creative control and making money from your book. You will enjoy these two self-publishing benefits if you find a New York Publisher that doesn’t buy the copyright to your book, but instead encourages you to use as much of the content of your book as you want to create other products that will make you money.

Strategy 2 – Get your book distributed as widely as possible.

Having a wide dissemination of your book with give you an advantage in sustaining sales as buyers/readers because they will be drawn to your website where you have other high-profit items for sale, exponentially increasing your income. Wide distribution is the biggest benefit of a New York Publisher.

Strategy 3 – Turn your book into a business with a great marketing plan.

Having good marketing plan is another great benefit of choosing a big publisher, because they will force you to have one. However, you can take it to a much higher level today. From the get-go, as soon as you have a book idea, you should start turning your book into a bestselling business build around your book. You will begin making money from your book right away, long before it is actually published. You can earn more more money than you’d receive as an advance from a publisher, and it won’t be deducted from a future royalties. And you’ll enjoy the advantage of high sales because all of your products will sell the book when it’s printed and ready to be shipped.

{IN SUMMARY|ACTION POINT}:

When you write a book, proactively look for the right publisher using the 3 strategies above and you’ll have the best of both worlds. You’ll make money all the way through the entire process from book idea to New York Times Bestseller. You’ll be able to create a book that becomes an automatic bestseller and might even earn you a passive 6 or 7-figure income.

If you want to learn more about how to publish a book that produces revenue and becomes a bestseller, then use the secret formula that top authors use to reach that goal. Make a decision to use the Key Factors outlined above and keep your eye on the ball, and you’ll hit a home run every time.

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