Niche Marketing Secrets for Law Firms
January 24th, 2010
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RainmakerLawyer asked:
What is a niche market? A niche market is a focused portion (subset) of a market. The benefits of niche marketing: •Automatic competitive advantage. •Higher perceived value. •Direct, relevant communication. •You are able to spend more money targeting your prospective clients. •Higher conversion rate. In a difficult economy an attorney with a specific niche will always command more value. Example: •Real Estate attorney who specializes in loan modification. •Affluent investor specialist …
