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Edited highlights of a presentation given at the Sandbox Suites by Debra Russell on June 30, 2009. ‘Niche Marketing’ discusses why many business owners are afraid to define their niche on the mistaken premise that they will lose business as a result. The truth is just the opposite. Designing your marketing around a Niche can enable you to have a major impact on a small budget. Since most business owners are working with a limited to non-existent marketing budget Niche Marketing can give you …

Russell