Internet Marketing is the Future
Old fashioned advertising has ruled the waves for years and years. mark attwood Most of this advertising was done the old fashioned way: Get a product, spend loads of money advertising on getting it on the pages of the newspapers, if you have even more money, get the product advertised on the TV. Then with TV advertising, there would follow discussions of what part of the day to advertise, how much it would be to advertise primetime, in fornt of certain audience members and so on. There was research done on deomographics, who would buy it, what age group, what gender, etc. The amount of work put into selling a product was immense, and stil the trend continues, but with the curve is on a downwards slide.
mark attwood
The reason for this is the internet – which has had a revolutionary effect on things. It allows Joe Bloggs to make his own decision on what he sees, what he listens to, he can shrink adverts, turn down adverts, can buy products with a click of the mouse. So, how does the old way of seelling something work with this new way of consumer-driven living? Thing is, it doesn’t – people are still bombarded with adverts, but not in the same way as twenty, even ten years ago. mark attwood Google was the main company who quickly showed the contrast between this new way and the old way by setting up free software for advertisers and marketers to decide how, when and where their advert should enter the consciousness of the person. So, for example, if a tennis fan has just logged on and is looking at tennis racquets online with a view to purchase, then you can make sure your tennis racquets advert comes up when this exact person is on the hunt for the same thing. This obviously makes the conversion from advert to sale a lot more successful – the advert is being pitched to the right market instead of a group of people who have never played, and never want to play tennis.
The future is very exciting and there is massive scope for this way, the best thing is to master it in these early days of the internet.
